Milton Cross

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The Doctors Talk It Over Envigorates Medical Audience

The Doctor, a 1947 3 Cent U.S. Stamp They laughed when the after dinner speaker, talking about the shows and ratings, referred to Lederle Laboratories' The Doctors Talk It Over. When the snickers died down, an advertising agency executive remarked, "The program must have something. It's in its third year on the air and the American Cyanamid Company (Lederle's parent company) doesn't throw away a quarter of a million dollars a year for anything, not even a broadcast program." Lederle spends more ... (read more)

2023/03/25

Early Radio Announcers Invented Their Profession in the 1920s

KDKA announcer H. W. Arlin on the air in 1921 Anyone who listens to the radio knows that the announcer or disc jockey has gone through some form of training to do the job right. But obviously in the early days of radio, there were not any schools to train people in the field of communications. So that meant anyone who wanted to do on the air work could just walk down to the local radio and ask for a job, and most likely they would get one. The first person who deserved to have the title ... (read more)

2022/12/10