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The Goldbergs creator Gertrude Berg during its radio years By the middle 1920s, it became obvious that radio manufacturers could no longer support free radio time. Fortunately, advertisers were discovering that radio was one of the most effective means of advertising available. So, it didn't take long after that for radio to become big business. Its popularity continued to grow -- until the biggest programs were heard by more than 40 million people. And advertisers were paying up to ... (read more