Alka-Seltzer Brings Lum and Abner Back to Radio

Photo from the 1946 Lum and Abner movie Partners in Time. Lum and Abner are looking at the front page of a newspaper in an office that has other newspapers stacked behind them. — *Lum and Abner in the movie Partners in Time in 1946*

A new radio contract recently made will bring Lum and Abner back on the air again. This is expected to happen this present month of May. The pair of Arkansas-born entertainers who made Pine Ridge a nationally known postal station and changed a name from a myth to a reality are reported to have accepted a contract with the makers of Alka-Seltzer.

Details of the new deal in broadcasting Lum and Abner 's humorous philosophy are lacking, but a long distance conversation had one recent night between Chester H. "Lum" Lauck and his father W. J. Lauck Sr. revealed the famous pair of entertainers were getting ready to face microphones soon.

Talking from Lexington, Kentucky, where he and other racing friends had gone to witness the Derby, "Chet" informed his dad it was expected a west coast broadcast would be made first. Later in the year after the heated season was nearing its end, a regular network would be broadcasting the new Lum and Abner programs.

What system would be used wasn't indicated, the Mena recipient of this latest news from radioland explained, nor were other details made clear. But the Mena entertainers are coming back to the air and the beloved voices of Lum and his boyhood pal Abner will be heard again by the thousands of loyal fans they've made throughout the nation because of their clean and interesting program.

From the Mena Star, May 15, 1941

Old Time Radio · Lum And Abner · Chester Lauck · Norris Goff · Comedy · Alka-Seltzer ·

2025/07/12 · Link